- Social norms effectively reduce household energy use, yet research often focuses on moderate climates. Extreme heat could hinder energy-saving behaviors, potentially requiring extra motivational triggers. Here we tested whether a social norm message, when combined with secure attachment priming—a psychological mechanism triggering bonding and empathy—enhances energy conservation. In a preregistered field experiment in the United Arab Emirates (100 households, 25,600 observations over 9 months), we compared a standard social norm message against one enhanced with secure attachment priming (vs a control group). Results indicated that households receiving the combined message saved more electricity (9.98%) than those receiving the standard message (6.11%), showed greater efficacy in already ... [Read More]
- Total Size
- 6 files (149 KB)
- Data Citation
- Nisa, C., Gu, M., Bélanger, J. J. (2025). Data and scripts from: Attachment Priming in Social Norm Messages Reduces Energy Consumption in Extreme Heat in the UAE. Duke Research Data Repository. https://doi.org/10.7924/r4r78m272
- DOI
- 10.7924/r4r78m272
- Subject
- Publication Date
- March 26, 2025
- ARK
- ark:/87924/r4r78m272
- Contributor
- Affiliation
- Publisher
- Collection Dates
- 2019-09-11 - 2020-05-31
- Location
- United Arab Emirates, , United Arab Emirates
- Type
- Contact
- Ming Gu, https://orcid.org/0009-0009-9368-6358, +86-512-3665-7662, ming.gu@dukekunshan.edu.cn
- Title
- Data and scripts from: Attachment Priming in Social Norm Messages Reduces Energy Consumption in Extreme Heat in the UAE
- Repository
| Thumbnail | Title | Date Uploaded | Visibility | Actions |
|---|---|---|---|---|
|
README.txt | 2025-03-26 | Download | |
|
do.zip | 2025-03-26 | Download | |
|
|
do_all.do | 2025-03-26 | Download | |
|
|
final_energy_data_deid.csv | 2025-03-26 | Download | |
|
|
input.zip | 2025-03-26 | Download | |
|
wocl_figure.xlsx | 2025-03-26 | Download |